You owe us for rich history, proud Welshman Matthew Rhys tells United States

February 26, 2026

Welsh actor Matthew Rhys has released a humorous promotional video for St David's Day, playfully arguing that America owes Wales recognition for its historical contributions to the United States. The Cardiff-born star, now residing in New York, highlights various Welsh connections to American history, including the legend of Prince Madoc allegedly discovering America centuries before Columbus, and numerous influential Americans with Welsh ancestry. In the video commissioned by the Welsh government's tourism website, Rhys encourages Americans to celebrate St David's Day on March 1st by following traditional Welsh customs like wearing leeks and daffodils and eating Welsh cakes.

Who is affected

Matthew Rhys (Welsh actor and video creator)
Americans, particularly those with Welsh heritage
The Welsh government and wales.com (funding and promoting the campaign)
Keri Russell (Rhys's wife)
Celebrities with Welsh connections, including Rob Mac (Wrexham AFC co-owner)
People in Wales and Welsh diaspora communities celebrating St David's Day

What action is being taken

Matthew Rhys is urging Americans to celebrate St David's Day on March 1st by wearing leeks and daffodils, eating Welsh cakes, and sharing cuddles
Celebrations are taking place across Wales and beyond for St David's Day
An event is being hosted in Los Angeles for celebrities with links to Wales
Rhys is trying to speak to his son "only in Welsh" to maintain cultural connections

Why it matters

This matters because it highlights the often-overlooked Welsh contributions to American history and culture during a significant milestone year for the United States. The campaign serves to raise awareness of Welsh heritage among Americans, particularly those with Welsh ancestry, while promoting Welsh culture and tourism internationally. It also demonstrates how diaspora communities maintain cultural connections across generations and geographies, and illustrates the soft power of cultural diplomacy through celebrity advocacy. The timing coincides with America's 250th independence anniversary, creating a strategic opportunity to emphasize historical ties between Wales and the United States.

What's next

Rhys will be attending the Actors Awards in Los Angeles where he is nominated for best actor in a limited series category for The Beast in Me
Celebrations for St David's Day will occur on March 1st, including the celebrity event in Los Angeles

Read full article from source: BBC